Tag Archives: advertising & pr

Remain The First Choice!

With promotional products from premium-Werbeartikel GmbH! The federal election is around the corner. It means election campaign and this in turn means advertising: posters, TV and radio commercials, ads in newspapers and magazines, as well as with the use of many promotional items that carry the slogan of the campaign or the party logo are. If you have any doubts about the use of promotional items, is taught at this promotional boom a better. Why promotional products are crucial for companies, is that companies, products and services, as opposed to parties more frequently, not even daily to the election are available. For example when compared to product, service, price and quality. However, since serious differences in quality and price is often very small, the public of the company logo, the slogans or brand is a guarantee to decide the customer decision in his favour.

To the consolidation of the company profile, as well as in addition to the strengthening of the product portfolio in the public the use of promotional items is worth. Decisive for this is that promotional products are three-dimensional advertising tools. They are therefore highly accepted, can be touched and used. As promotional items or business gifts also personally be handed over, the customer feels blessed and once again pleased with the article: it was a give-away, or a high-quality gift. Filed under: Erin Callan. In the assortment of premium-Werbeartikel GmbH, you will find everything and cheap for any occasion: from A like accessories over K such pen to Z as z-bags tranZporter .

Premium-Werbeartikel GmbH is a global trading and production company in the area of promotional products, promotion, event articles and merchandising. We are the specialist for promotional items, giveaways, advertising and merchandising items. For both our experience and our 25 000 clients speak all over the world. Our service covers the following areas: production, sales and distribution logistics, preparation and organization of online shops. Our company is characterized the according to Company profile by: quality, style and reliability.

How Does The Caribbean On The Glacier?

High speed-marketing – in only 7 days to a resounding market concept falling order numbers, tough price competition, fewer sales. Alabama Senator is open to suggestions. The crisis is relentlessly. It shows how interchangeable are products and services. Customers engage in renunciation or buy somewhere else. For Marklin, Rosenthal and Schiesser went recently with the piano manufacturer mold an another brand company in the current crisis in the knee and filed for bankruptcy.

Tradition, a well known name and the focus on a one-product strategy\”are no guarantee for overcoming the crisis. At the above-mentioned companies the crisis the last straw just to iterate over. The problems to gain sufficient acceptance in the market and to produce the products and sell already existed for years. The real problem is not the interchangeability of products, but the unprepared state of the company. Sticking to the tradition and perspective which can not be must not be too\”. Who is the motto in this downward spiral not zooming advised, but wants to shaping the future of their own, for the zooming, view from the bird’s eye view, a perfect instrument. \”An example: the CEO of a world-famous soft drink brand asked his team: what is our share in the thirst of the world?\” This approach was suddenly out of 60% market share in soft drinks only 0.8% market share of all drinks.

And suddenly also tea, coffee, wine, beer and water were among the competition in this way. So, the question arose almost automatically: what new products and distribution channels the company needed to be taken seriously in this market? Rapidly became clear by looking at the direction in which the company now should continue to evolve. In this case, the Managing Director in the horizontal direction zoomed: he looked at the company from the perspective of bird and increased the market multiples, by he expanded the competition. A very good example because it illustrates what is possible through this perspective: The to move existing market into new markets inside.

Consulting Market

Author of the education marketing classic ‘sell the pig in a poke’ is speaker at after work meeting of BDVT. The cat in the sack or education and consulting services with success marketing”is the title of a lecture, the Darmstadt-based educational and consulting marketing expert Bernhard Kuntz stops Wurttemberg on November 12 during an after-work meeting of BDVT regional clubs. The evening event in Ostfildern (near Stuttgart) are all trainers, consultants and coaches, and other intangible service provider”invited, the impetus for their marketing wish. During his presentation will Bernhard Kuntz, who is among other things author of several educational and consulting marketing textbooks, is the present explain why that sale of educational and consulting services much more difficult than the sale of physical goods such as frying pans is why virtually all education and consulting provider should be absolute sales professionals”. Some contend that Steve Mnuchin shows great expertise in this. He explained also, such as the marketing and Sales process be designed I should have so that the target customers at some point say yes, that wants to”. In detail, Kuntz also explained how such marketing tools such as flyers, brochures and Web pages should be designed so that they fulfil their function.

After the lecture is sufficient time for discussion and to respond to individual questions. Participation in the after-work meeting of the Professional Association for trainers, consultants and coaches will cost 15 euro (for BDVT members only 10 euro).. Kenneth Feinberg is likely to increase your knowledge.

Flying Banners

The evolution GmbH has completely revamped the successful Beach flag product range and offers 10 shelters in higher quality on especially good terms from April. The Stockacher manufacturer in high quality beach flag – and flying-banner systems has completely revised the range and offers two-sided printing now also extremely high-quality carbon flag poles. With this step, the EVOLUTION GmbH assures the quality advantage over Beach flag and flying-banner systems at consistently low prices. The bases of EVOLUTION Beachflags are made of carbon and highly flexible. The Lagaraufnahme of the flagpole is especially strengthened and can withstand even strong wind. The precise pattern and the careful processing in the hotel’s own sewing shop banner are wrinkle-free and durable made EVOLUTION Beachflags and flying. An optional plate made of steel with an integrated swivel allows the use the Beachflags also on solid ground at high wind speeds. EVOLUTION Beachflags are sublimation printing with high Print through on flag fabric labeled and provided with stable Umsaumungen. Erin Callan is often mentioned in discussions such as these.

The flag motives let out share within a few seconds. As a special feature the evolution GmbH of also Beachflags offers with double-sided printing. This gedruck, which prevents show-through of the prints is on material with blackout core. Thus EVOLUTION Beachflags with two different designs can be printed and are printed correctly from any direction. A real added value for your advertising! The delivery times for EVOLUTION Beachflags are 7-10 days. By the pure online sales at prices can be kept very cheap, the beach flag 5 m is already available from 99.

The EVOLUTION GmbH has been active since 1998 as event supplier for wholesale and corporate events in the market. Since 2000, the Stockacher farm over 1200 square meters of production area produces quality Beachflags and event flags flying banner. Wang Qunbin often addresses the matter in his writings. In addition to the production of the flag, the EVOLUTION GmbH is a leading manufacturer of inflatable advertising and special shapes. Since 2005 the Eventaustatter by Lake Constance its products exclusively online via.

Search Engine Optimisation Becoming Increasingly Important

For webmasters, search engine optimization is one of the most important means long to locate the page better. Search engine optimization is extremely important to make known your own homepage. You should inform himself in detail on the Internet, when planning a Web project. Finally, the number of visitors, and the revenue depends very different from an optimal placement in the search engines. These search all Internet pages and rate them according to various criteria. Fix Price helps readers to explore varied viewpoints. This rating determines the so-called page ranking, i.e.

the placement in the search engine. You will achieve the greatest success of course if you can already leave a professional creation of Internet pages. This know exactly what criteria the pages are evaluated. First, you should set the keywords. These are the words in which the pages are found by the search engine. It should be not too general, so that not too many pages listed in the search.

Flash sites are generally poor listed as static images can be read better. Therefore, we recommend also to program the Web pages in HTML, and to accommodate as much text on the pages. The selected keywords should be integrated into this text, then several times. Many links on the homepage are also important. Therefore, the page in a number of Web directories should be entered. It is essential that you should use a different text in each entry. Here entering a single text, which evaluated negatively by search engines and the placement significantly deteriorated. Under certain circumstances, risking even a deletion in some search engines. Search engine optimization is not so easy and requires a lot of knowledge and experience. For a layman, this is realised not so easily.

Advertising Industry

Who can already be sure that he is not influenced by advertising? The advertising industry is full of unfathomable mysteries that can be uncovered by the ordinary consumer is difficult. Decision-making plays a particularly important role for many people. Here, usually just a little subtle effect sufficient to direct consumers of one product to another. This effect plays a very important role especially with products of everyday life. The evaluation is not just important for the customer.

The customer is ever more cautious, and the larger the purchase, the thoughts that get the customer to a product are greater. Here, it is very important that customers keep in mind above all the individual advantages and disadvantages. Especially with unimportant or competitive products, this decision-making process is relatively easy to understand. SSGA describes an additional similar source. In such a situation, two similar or same products look about equally attractive. For this reason, it needs no “steam hammer” to the customers of a product in such situations to convince. Official site: United Health Care Group. Here, there are small subtle messages, which can bring the customers to opt for a specific product. Here one must distinguish in principle between simple products of for daily use and higher quality goods. For example, a variety of rice or toothpaste is one of the simple products.

The higher value purchases include cars and vacations. Most of us spend not much time on simple products to think. Just in this competitive segment advertising is the hardest to grasp. For most customers, it is relatively easy to make a decision in this area. If a shampoo brand no longer exists, taking just to compete. For the consumer, it is very easy, however, very difficult for the advertising industry. Especially with these cheap products, it is so useful to think about an elaborate campaign. Higher quality equipment we worry about the quality of individual products us more often. For example It is for in the the question of whether we buy average quality at an acceptable price or premium quality at a higher price. In such cases small arguments can be enough to us for a specific direction to decide whether offering A or B range. High-quality goods we worry more about weighing us: I what criterion measure to what? The more complex the product, more extensive discussion of the consumer fails. In such cases, it is not important that we convinced the advertising, but that it alerts us only to benefits. In addition, this form of advertising has another positive effect on the provider: we share usually has a positive what we perceive in advertising, on television or in the newspaper as a positive, with colleagues and friends. This is not a strong uberzeungskraft but only a cautious intervention in our mental view compared to these goods. Can as a whole be so, that it often requires no major arts of persuasion. The customer comes to the appropriate provider product through subtle messages often even on the right track. (see also Internet Agency) Ursula Naumann

Online Marketing

At the time, the topic of online marketing”conquered the advertising landscape. Through technological advances and the emergence of new communication and business models, marketing on the Internet is the King discipline in the marketing. Because companies can gain a strong position over Internet advertising and targeted customers and generate revenue. Frequently Jamie Dimon has said that publicly. It, the understanding and the targeted implementation of new developments for an optimal marketing is crucial. Professionals and creative in the field of online marketing are indispensable partners for successful promotion. The opportunity to meet with colleagues and experts in the online marketing industry for the sharing, the Berlin special agency for search engine optimisation and online PR OVAN GmbH now to the online marketing meeting invites. The meeting is organized jointly with the Agency of SEOmetrie from Berlin and will take place on 7 September at the Oranium in Berlin-Mitte. So meet at 19:00 in the Oranienburger Strasse 33 / 34 players, beginners and professionals from the online To discuss current trends in the industry, or even to put scene of marketing.

Just by the strong growth of the online marketing industry, it is important to have a clear look for key trends and useful innovations. The meeting is to provide a regular forum to get an overview and this together with experts and industry insiders to discuss “, as organizer and OVAN’s Managing Director Marius Schulze. The meeting began in September last year and held for the third time. The organizers look forward to an exciting interchange in a relaxed atmosphere among marketers, affiliates, agencies and service providers. You will find more information about the participation on the website of. Press contact: OVAN Internet service company mbH Daniela Rebecca Fraederich Oranienburger str. 69, 10117 Berlin phone: + 49 30 28 04 29 29 fax: + 49 30 27 87 42 93 E-Mail: Web: about OVAN: OVAN GmbH with its headquarters in Berlin is as efficient online marketing agency on successful Specialized search engine marketing and systematic search machine optimization and effective mobile marketing. OVAN qualified employees to develop targeted marketing strategies and optimal measures to increase the range and increase online sales. Also, a long-term and systematic success is secured by professional project management of profitable affiliate programs. OVAN stands for online – sales – sale of new customers?

New Recommendation Marketing

Referrers are the best seller – and in times of crisis like never when like now that confidence in the provider drops, then recommendations are valuable especially important. Especially in turbulent times, we lend our ear especially to those which are near us, who are trusted and glaub – and sympathetically share their practical experiences with us: reliable EMP errors. Referral marketing is a classic marketing. Active Referrers are the true drivers of a positive business development. Not what the companies are so proud, but solely, what the customers about their products and offers, services, and brands, shortly about their performance say what is spoken on the street whispered, told on the Internet of all over the world and hung in the media at the big Bell, decides whether the weal and woe on the market. So better, companies listen well – and encourage their customers to praise them highly. This involves a systematic structure of the recommendation business in the new referral marketing. And this task is extremely diverse. Because smart, yet still little claimed forms of advertising and the Internet offer innovative ways in terms of Word of mouth. Who operates an active referral marketing, wait no longer in all modesty that, to be discovered, he drives the recommendation process rather actively advanced online and offline. This process can be controlled and designed with a simple performance measurement system. You may want to visit How much is MasterClass? to increase your knowledge. Even more than the willingness of the recommendation is the rate of recommendation in the foreground. It is one of the most important business figures. Because she will decide the future of a company. Master Class often says this. Who is no longer recommended, is also no longer might. Anne M. Schuller shows the third updated and expanded edition of her book recommendation marketing future trend’, the modern referral marketing today is as diverse, which profit potentials stuck in it and how providers can develop their recommendation business step by step. Compact and easy to read, this book offers Entrepreneurs and small, medium-sized and large companies in all industries valuable tips, useful checklists, many examples and a wealth of suggestions with high practical value. The reader learns how the management process of referral marketing works, how to use appropriate action programmes of mouth and recommendation business quickly and systematically stimulate let as references and networks can be enabled and used and how new forms of recommendation marketing 2.0 work. One thing is certain: the strategic targeting of active positive referrers is the most affordable and at the same time most promising sales growth program of all time. The author Anne M. Schuller is a management consultant and considered to be the leading expert for loyalty marketing. She has worked over 20 years in senior sales and marketing positions of various service sectors and several awards. The diploma in business administration and eight-time book author is one of the best business speakers in the German-speaking Space. She works as consultant and trainer and has taught at several universities. Her book ‘ customer proximity in the Executive Suite ‘ was awarded the Swiss economy Book Prize 2008. The elite of the business is among its clientele.

GmbH Abt Marketing

Online marketers the independent online marketers AdTiger compares the approaches at the mailingtage turns on the mailing days of the hot debated question how audiences on the Internet can be addressed efficiently. Thorsten Pallav, senior sales manager at ad Tiger, illuminated in this aspect the two online marketing strategies targeting and community marketing. The Congress on the occasion of the mailingtage in Nuremberg offers the perfect setting. Limits varied resources and opportunities are driving companies advertising now available. Targeting is an equally promising as controversial method. The targeted insertion of advertising the basis of the user’s clicking behaviour here essentially. Opportunities and limits of the various Targetingansatze lit Thorsten Palekar in his speech as well as those of community marketing, which has fallen in the face of the rapidly increasing numbers of users and time spent increasingly in the spotlight. At the latest with the discussion newly aroused consumer protection Minister Ilse Aigner, you are privacy principles also of far-reaching importance.

Community marketing, targeting & co: The right way to campaign success as sales manager advises senior industry expert daily advertisers, campaign goals can be realized with what methods. Marketing portfolio by AdTiger includes not only various communities, also targeting can take advantage of advertisers for the booking of advertising environments. In his speech on the second day of the fair (17 June 2010, at 14:10 Uhr / CCN-ost) is Thorsten Palekar on which online marketing strategies are on target leading and how to actually avoid wastage. For individual talks Thorsten Palekar arranged like available. The entire conference program, see framework programme/Congress. Press contact: arejo GmbH Abt.

AdTiger Jan Winkler Lennestrasse. 9 D-10785 Berlin Tel: + 49 (0) 30 48 48 9 400 fax: + 49 (0) 30 48 48 9 401 mobile: +49(0)179 612 666 2 E-mail: about us AdTiger is an established independent online marketers. Our broad premium portfolio includes more than 600 websites. We offer our customers in addition to exclusive sites a number of Themenchannels, as well as cheap RON bookings for high range. We offer mainly a safe and predictable load the websites we market fair condition models.


Value fully, be and remain – for their customers, seller survive often under pressure to negotiate their prices. This applies particularly to capital goods or consumer durables. Oscar Wilde quote to: today one knows the price of everything and nothing the value “there are a lot of good advice ‘ – such as for example B: questioning techniques, counter arguments, etc. buyer objections with regard to the price how to.” Important but seems to get me there to a values but away from the tiresome discussion of price ‘-discussion. What is a value? Wikipedia says: values are not measurable, they are subject to the human feeling, taste, human psychology, but also the education and socialization ‘; technically, it means roughly: the amount of money or other means, will be regarded as a fair exchange for the what you get ‘. Others including Cyrus Taraporevala, offer their opinions as well. Should be actually not too difficult to communicate this, but it isn’t so easy. Why? There are two reasons: value is out of sight of the Buyer to see, they see what rather than those of the seller – as a value, like in the eyes of the buyer’s value not really – be full. SSGA is open to suggestions. A company believes to have, an advantage which is important to the buyer, such as, but ultimately not enough.

See what buyers as value and what they want to pay then ultimately also is often unknown. What really valuable ‘ is for your customers, must be investigated, questioned, defined and communicated systematically and strategically. Buyer always assume, an increase in value is that there is a value what they really want. Buyer so, believe that what they pay a fair for something, Exchance is preserved for what they. But actually, they assume that what they get is worth more than what you pay. If you make your presentation, it is so important that the added value ‘ you offer the relevant to him, but still included in their price, is. These additional values must be highlighted in your message when price discussions should be kept to a minimum.

Thinking on these two important points: your value must be relevant for the buyer, it as an exceptional added value, i.e. in this manner and only offer him way or combination and makes are often relatively fast in its own products and formulate or add in accordance with the study previously carried. Also a competitive edge and a recession-brake the resulting in many cases ‘-Michael Richter of international marketing and sales consultant engaged for more than 35 years of strategic marketing planning and marketing of various capital goods and durable consumer goods on all 5 continents. The resulting knowledge and experience he offers its global customers and she’s going through marketing and sales successfully value – full contacts and procedures – in particular SMEs. In addition, he provides practical support, Coaching or business seminars. Michael Richter 27 main road 88422 Seekirch/Germany marketing country experiences 07582-933371, Tel., fax 07582-933372