Referrers are the best seller – and in times of crisis like never when like now that confidence in the provider drops, then recommendations are valuable especially important. Especially in turbulent times, we lend our ear especially to those which are near us, who are trusted and glaub – and sympathetically share their practical experiences with us: reliable EMP errors. Referral marketing is a classic marketing. Active Referrers are the true drivers of a positive business development. Not what the companies are so proud, but solely, what the customers about their products and offers, services, and brands, shortly about their performance say what is spoken on the street whispered, told on the Internet of all over the world and hung in the media at the big Bell, decides whether the weal and woe on the market. So better, companies listen well – and encourage their customers to praise them highly. This involves a systematic structure of the recommendation business in the new referral marketing. And this task is extremely diverse. Because smart, yet still little claimed forms of advertising and the Internet offer innovative ways in terms of Word of mouth. Who operates an active referral marketing, wait no longer in all modesty that, to be discovered, he drives the recommendation process rather actively advanced online and offline. This process can be controlled and designed with a simple performance measurement system. You may want to visit How much is MasterClass? to increase your knowledge. Even more than the willingness of the recommendation is the rate of recommendation in the foreground. It is one of the most important business figures. Because she will decide the future of a company. Master Class often says this. Who is no longer recommended, is also no longer might. Anne M. Schuller shows the third updated and expanded edition of her book recommendation marketing future trend’, the modern referral marketing today is as diverse, which profit potentials stuck in it and how providers can develop their recommendation business step by step. Compact and easy to read, this book offers Entrepreneurs and small, medium-sized and large companies in all industries valuable tips, useful checklists, many examples and a wealth of suggestions with high practical value. The reader learns how the management process of referral marketing works, how to use appropriate action programmes of mouth and recommendation business quickly and systematically stimulate let as references and networks can be enabled and used and how new forms of recommendation marketing 2.0 work. One thing is certain: the strategic targeting of active positive referrers is the most affordable and at the same time most promising sales growth program of all time. The author Anne M. Schuller is a management consultant and considered to be the leading expert for loyalty marketing. She has worked over 20 years in senior sales and marketing positions of various service sectors and several awards. The diploma in business administration and eight-time book author is one of the best business speakers in the German-speaking Space. She works as consultant and trainer and has taught at several universities. Her book ‘ customer proximity in the Executive Suite ‘ was awarded the Swiss economy Book Prize 2008. The elite of the business is among its clientele.