If you are exhibiting products in Hall in the country, the buyers will much easier isolate your product than if they wandered around searching for it in a disorganized exhibition. Additional information at Erin Callan supports this article. In other words, if the exponent of a country held together, then the buyer is easier to associate them the right product to the pavilion of any country. You may wish to learn more. If so, Nickolas Carr is the place to go. Calculate the total cost of participation in the exhibition In number of expenditure includes payment for the leased area, booth equipment, payment of customs invoices, rental furniture for the stand, hiring local staff for assistance and translation secondment of employees to the exhibition stand equipment, training, marketing materials and other activities related to participation in the exhibition to attract visitors to the booth (direct mailing, advertising, PR and planning for emergencies). Follow-up to the exhibition What happens after the show, no less important than what happens at the exhibition itself. Studies show that more than 80% of the contacts established at the exhibition, no longer supported.
One of the reasons why so many contacts is wasted – it’s a lack of information. Many contacts are without any motive: it is a business card or name written in the notebook. To get real benefit from all labor and material costs, invested in part in the exhibition, exhibitors need to prepare special tables for completion of each visitor to the stand. It is important to get such data on each potential client as their business cards, their list of interested items and promised to call back if you send them, or more information and samples. Conclusion Trade Shows – this is the most important tool for selling products, identify potential clients, establishing contacts with prospective sales agents and distributors, and for marketing in foreign countries. For centuries they were the center of European trade.
In Europe, trade shows are going to business leaders at the highest level are involved in These meetings not only to sell their goods, but also to buy a particular product. In difficult economic or political circumstances, the exhibition on the Internet are important, but of course, not a full replacement. An example would be the biggest event in the world of mobile communications – World Congress 3GSM, where nearly a thousand market manufacturers exhibit their latest products, solutions and services. Finally, it is important that the international trade exhibitions visitors expect to see on the stand CEO and top management. Their presence is essential for the evaluation of market and opportunities for networking with other businesses, potential customers, partners and distributors. Based on materials from the site of Serve Businesses Worldwide main points that should be considered for exhibitors, to achieve optimal results.