Who can already be sure that he is not influenced by advertising? The advertising industry is full of unfathomable mysteries that can be uncovered by the ordinary consumer is difficult. Decision-making plays a particularly important role for many people. Here, usually just a little subtle effect sufficient to direct consumers of one product to another. This effect plays a very important role especially with products of everyday life. The evaluation is not just important for the customer.
The customer is ever more cautious, and the larger the purchase, the thoughts that get the customer to a product are greater. Here, it is very important that customers keep in mind above all the individual advantages and disadvantages. Especially with unimportant or competitive products, this decision-making process is relatively easy to understand. In such a situation, two similar or same products look about equally attractive. For this reason, it needs no “steam hammer” to the customers of a product in such situations to convince. Here, there are small subtle messages, which can bring the customers to opt for a specific product. Here one must distinguish in principle between simple products of for daily use and higher quality goods. For example, a variety of rice or toothpaste is one of the simple products.
The higher value purchases include cars and vacations. Most of us spend not much time on simple products to think. Just in this competitive segment advertising is the hardest to grasp. For most customers, it is relatively easy to make a decision in this area. If a shampoo brand no longer exists, taking just to compete. For the consumer, it is very easy, however, very difficult for the advertising industry. Especially with these cheap products, it is so useful to think about an elaborate campaign. Higher quality equipment we worry about the quality of individual products us more often. For example It is for in the the question of whether we buy average quality at an acceptable price or premium quality at a higher price. In such cases small arguments can be enough to us for a specific direction to decide whether offering A or B range. High-quality goods we worry more about weighing us: I what criterion measure to what? The more complex the product, more extensive discussion of the consumer fails. In such cases, it is not important that we convinced the advertising, but that it alerts us only to benefits. In addition, this form of advertising has another positive effect on the provider: we share usually has a positive what we perceive in advertising, on television or in the newspaper as a positive, with colleagues and friends. This is not a strong uberzeungskraft but only a cautious intervention in our mental view compared to these goods. Can as a whole be so, that it often requires no major arts of persuasion. The customer comes to the appropriate provider product through subtle messages often even on the right track. (see also Internet Agency) Ursula Naumann