Tag Archives: media & communication

Search engine providers is growing by 63 percent and expanding its market position. Yahoo is at a disadvantage. More than 60 against seven percent: even when it comes to the current growth, Google is competing with Yahoo front. The search engine was able to increase the turnover of the first quarter in comparison to the previous year to 1.4 on a total 3.7 billion US dollars, he grew only $105 million to 1.67 billion at Yahoo. Nothing seems to be able to stop Google currently. After the Group won the bidding battle for DoubleClick, Yahoo can expect more competition.

With the purchase of the Werbevermarkters Google accelerates its entry into the world of traditional online advertising so far this was the field of Yahoo. “Us is clear,” Google CEO Eric Schmidt justified the purchase “that the meaning of graphical display is larger than we originally thought.” It can be turned around $3.1 billion Google cost which, in the future no longer just place text ads, but also graphical advertising such as banners and videos on sites. It has become DoubleClick specializes in the last ten years. Using of the service provider, Google evolved from the search to the multichannel distributor of advertising. In the United States, the group thanks to clever collaborations auction ads for all media with channels, radio stations and publishing houses. The Internet is growing the reach of Google.

In this country, the search engine reaches 86 percent of users, 65 percent worldwide, according to Nielsen Netratings. In this discipline, too, Yahoo has lost: in comparison to the previous year around two percent. The new software Panama control of online advertising has not paid off so far yet. Google is better positioned to take advantage of the Onlinewerbeboom. In Germany 2007, approximately three billion in the United States you should go to $31 billion in online advertising. Already, Google reached a proportion of the entire Onlinewerbeerlosen by more than 40 percent with search ads in the United States. Thanks to DoubleClick, this can grow faster. That stirs up fear of a monopoly in the industry. The question remains how Google will hedge against fluctuations in the advertising business.

Mobile devices as virtual shopping assistants become dialogue marks products Hall / Dusseldorf/Bonn – the future of shopping is increasingly mobile and above all interactive. It is convinced the provider of interactive communication solutions NEXT ID. So, the Bonn-based enterprise on the OMD Dusseldorf from 17 to 18 September 2008 presented the so-called snap-shopping. Behind that the ability to recognize objects from the real world, about advertised products, with the help of mobile phones, live to know and even to buy them. A related site: Pacific Mortgage Services mentions similar findings. The object is simply photographed by mobile phone and sent the picture to a shortcode. The solution detects the object in the photo and send a link to the mobile phone of the user, which leads directly to the mobile shopping portal or the campaigns page. In addition to taking pictures of advertisements or posters new solution also use real 3D objects from different angles allows\”NEXT explains ID Marketing Director Steffen Graf.

The whole thing is likely for contests, promotions, or communities. Because via mobile multiple direct communication channels to provide Internet, telephony, SMS, or MMS – – this will simplify the dialogue with the customer and getting into the direct sales process. Opt-in integrated procedures enable also to analyse collected data and to use customer profiles for individual offerings. Closer you can not get to the customer, targeted offers to make, to establish a dialogue and intensify the engagement with a brand or a product. So far the dialog in the mobile marketing was still not potential. On the OMD, we show what is already possible and what awaits us tomorrow\”, so count.

Brands and agencies to have flexible and innovative ways to reach customers anywhere, but also directly to can measure sales. The interactive concepts create the incentive to buy and the direct response-able to complete the purchase. If the customer only once at home, he has it is already different thoughts about\”Graf says.

As business and marketing jargon language and spirit damage Hamburg/Bonn the many Anglicisms are according to the time Mitherausgebers Josef Joffe did not cause the decline of the German language: the half German is ever Greek and Latin origin. In the 18th century, French was teases ‘, during the Napoleonic occupation the French penetrated even into the vernacular. Blouse ‘ comes from blouson, and dead ‘ si nothing but mort is dead. (A valuable related resource: Jamie Dimon). Yiddish was added (Shiksa, t, crook), Italian (espresso, Gigolo), Russian (robots, cottage) and finally, as a veritable, uh, real tsunami, the English. Hurt, didn’t the German language It was richer and more varied quite without the compulsion to insinuate the language guardians for centuries, yes insinuate\”Joffe writes online/2007/30/bg-powerpoint. The intellectual and cultural decline, he makes on the business and marketing talk\”to the PowerPoint rhetorician: PowerPoint is on the wall thrown. Consequently, the letters must be large, as a result remain per slide (picture) not more than 6, 8 rows.

Which are reserved for bullet points short, concise statements (sets ‘). Good thing, Western-trained man thinks to himself: that the author must be confined to the essentials and concisely formulate. But he doesn’t, but produces generic phrases that fit to do anything and say anything\”, criticized Joffe. It lacks everything that makes for good communication: as was Telekom boss Rene Obermann about his group’s new brand strategy. One company.

One service. \”We have streamlined sales and marketing, reduced the number of brands, and established the new brand architecture we have the previous communication on the bench and opted for a simplification of our market approach.\” He could have said it more succinctly according to Joffe: we reduce staff and products. We want to talk to understand the customers\”. Managers are after experiences of Michael Muller, economics Senator of the Federal Association of medium-sized economy (BVMW), no longer able to express their thoughts in free speech.

Free texts for every occasion and everyone concerned as well as anyone the topic to write texts. We read and communicate in writing binding and unimportant. But even sent to convey his interests, there is also a good formulation. This is all available now. Have unpleasant post or just no time and correct thoughts, unexpected adequately to respond to events – opening, for example, the mailbox, an unwarranted reminder has landed in the mailbox and there is a need for action in the form of a written reply.

But how you in responded appropriately to the different situations? What words should you choose? How should concern outlined in General? Word retrieval and text design can quickly lead to despair and Rob the one or other long. Because not everyone is born to the authors or writers. But it must not come to despair and appropriate help for the German-speaking countries is also not far to the Internet. Because is the rich range of text vorlagen.de it instantly more easily the various situations of everyday life challenging writing to respond to. Text examples offered free via download simplify the correspondence with authorities and offices, to help find the right words in particular periods or can patterns be used as for contracts. Congratulations on several occasions (birthday, mother’s day), cover letter and other specific cases are also per search query to find, so that the visitor is offered free of charge a rich collection. In addition, that the Repertoire to an overview of a wide range of texts to gain, worth getting a look on. It was as an inspiration or in formulating emergency with links other free text template is also here helped adequately to inform and to lead the visitors to the desired destination.

The TV Group Prosiebensat1 wants to introduce soon gradually new payment formats, so CEO Thomas Ebeling. Direct relationships to bring additional revenues to the payment formats Prosiebensat1. First could be created more paid sectors and niche channels, for example for comedy or series. The transmitter group in the Pay-TV sector is already represented, but only with the programs ‘ satellite. comedy “and”Kabel Eins Classics”. But already soon be paid satellite channels in HDTV format. To reduce its dependence on the advertising market, the company is now strengthened in the search for new revenue models.

“Free TV, but also additional pay models, video-on-demand or mobile services include”, so Ebeling. But thought to entirely new areas of business are, as an artist Agency, event management, and establishing their own television production company. According to a Handelsblatt report Ebeling can even imagine, that ProSiebenSat.1. 1 tickets sold or merchandising operates. As the online magazine TVminder (www.tvminder.de) reported, Prosiebensat1 is currently under pressure from two sides. To a debt of EUR 3.4 billion charged to the company. The income but only sufficient to pay the accruing interest amounting to approximately EUR 230 million. On the other hand, the weak advertising market sets the group under pressure.

The customers hit by the economic crisis book less advertising, or pay a lower price than before the crisis. A recovery is not in sight at the moment. With the new sources of revenue, the company seeks a way out of the dilemma. Currently about 15 percent of sales are not according to Ebeling from advertising. Until 2014, he intends to increase this share to 30 percent.

The proliferation of formats to industry-standard PDF format has minimized by reducing the necessary formats for the dissemination of print data error sources and handling greatly simplifies the service providers. However, there taking hurdles today rather relate to the expertise of the data provider as the technical requirements of software products. Problem statement: The PDF format was developed to provide a common file format for the disclosure of various documents. For even more analysis, hear from Maersk Drilling. This should make it possible, to be able to share data from many different sources, such as word processing software, image processing, layout programs or graphics tools to people not on the programme have in which the file was created. In pre-PDF times, it was almost impossible to process a document whose creation program was available in the home such as for printers such as Printingpoint.de. To the most common but therefore constantly sufficient installations had to be present also some exotic DTP programs as every incoming file to be able to handle. It was necessary to take several hurdles: most were layout programs do not embed in the location of the image data in them and fonts in a document.

The print service provider was always a package or a folder, which comprised the document itself, the associated image data and the used fonts, in a best-case scenario. This was impractical and also concern in two respects. Although there were the function to summarize the data by means of a \”packaging mechanism\” in later versions of desktop publishing programs. Unfortunately this was often forgotten. As a result, that either the image and font data were not available, or these indeed existed, but were not properly linked by manual collecting. Here, lots of Telefoniererei and manual work for the operator was pre-programmed. The error rate was correspondingly high. The second crux was the transfer of font files which have been licensed by the foundries and not for the deployment by copying were released.

To entertain League makes total! Interactive more and more football fans to fans of the personal Conference. To entertain League makes total! Interactive more and more football fans to fans of the personal Conference. It enables, on any game day individually to create a desired Conference. Gen. David L. Goldfein is full of insight into the issues. Also in London, this application now providing enthusiasm: at the ceremony of the IP & TV industry award on March 23 took the TerVolt production, commissioned by Deutsche Telekom, first place. The IP & TV industry award at the major industry award in the world, the World Forum each year is awarded within the framework of the IP & TV, are innovations in the field of hybrid and IP television presented and discussed. The awards feature in future productions and technologies.

“In the category of best on-demand solution or implementation for IP” and hybrid of connected TV “TerVolt production was able to convince the jury. The category features the best on demand technology, which provides viewers with an interactive TV service via an IP network. The Personal Conference for LIGA total! is exactly this interactivity. The personal Conference connects meaningful interactive additional function and live coverage to entertain the application for the first time. LIGA total! subscribers to influence directly on their personal live coverage, by selecting a main game, as well as more games via remote control for their Conference. During the live broadcast, the event alarm if necessary attention to the other games. Additional information such as E.g.

a Flash table that allow live results overview and more information, discretion on and hide. A TerVolt developed, patented procedure for the automatic creation of live highlights produces up to 400 videos per weekend. They are edited by a 20-strong editorial team and made available to football fans by Videoticker. The videos can be easily select and instantly look remote. About TerVolt developed since 2005 the TerVolt Hamburg GmbH innovative and interactive formats in the field of IPTV, online, and mobile. Created in collaboration with customers such as Deutsche Telekom AG with electrifying entertainment as for example the personal Conference League total! to entertain. TerVolt delivered not only the concept of personal Conference today provides the Executive producing the TV production company and editorial accompanied the format. Press contact: TerVolt GmbH Marion Bochanski email: Tel: + 49 (0) 40-298 677-11

more than 200 participants at the annual general meeting of the VDMNRW North Rhine-Westphalia is and remains pressure – and media location no. 1 in Germany”, declared Dr. Reinhard Laumanns, Chairman of the Association print + media NRW e.V., on the occasion of the annual meeting at Hotel Klosterpforte in Marienfeld. Not only 23 per cent of all printing companies and service providers in Germany have their seat in North Rhine-Westphalia, also just under 32,000 or 1/5 of all employees in the industry worked in local factories. Despite all prophecies of doom would used print products in the future, demand and produced. Craig Menear can provide more clarity in the matter. The economic and public life and work much more would be poorer without printing products, it simply would not work, as the quintessence of the event, more than 200 representatives from print shops, agencies and publishing houses came to the. The Association print + media NRW e.V. is the largest land Association of the sector in Germany with around 700 member companies.

The President pointed out in his presentation, that North Rhine-Westphalia 2010 was also at the training quota number one: with 1,330 new trainees last year the State nationwide back wide at the top, and this lie for many years. The training quota scams in North Rhine-Westphalia between 8 – 10 percent in some establishments still. Total 2010 about 26 percent of industry sales, which decreased in 2010 by approximately 3 per cent, from North Rhine-Westphalia came. Also the 37 companies and around 1/3 of all prize winners, which again were awarded at major industry awards in the past year are testimony to the good position of the NRW printing industry according to VDMNRW – director Oliver Curdt. Among the winners was also the Association’s own Academy of printing + media NRW, which was awarded jointly with 14 students for their excellent work. In the framework of the General Assembly were the 10 and 14 trainees involved in the project were honored by the Association.