If you don’t like sunglasses, which are inspired by the stars and starlets of the reality-TV or the last cheap fashion trends, Tres Noir is the right choice for you. This brand comes from the rock n roll, the kustom Kulture and the skater scene and combined the classical and clear style of the fifties with the absolutely most modern in form and design. Available in different colors so check it all out. The glasses come with hard case and cleaning cloth. The brothers Joe and Tony Prenovost had it full, finding no decent sunglasses that reflect their lives.
The eternal same cheap stuff sits badly, uncool looks and one goes on the nerves. And the usual mainstream – fashion – brand did not fit just to the private lifestyle. So they decided to start a sunglasses brand, the life reflected the South – Californian culture of music, art, motor bikes, surfing and skating. After them, 8 years in the sunglasses industry working together, created Tres Noir was their first pair, “police & thieves” 2005 in her garage in long beach, CA, produced, which were exclusively sold to their friends. After sale within a few weeks, they launched the idea to produce a complete collection. After years of creating sunglasses for others it was brands time to publish their own style. With a market which is flooded with cheap sunglasses that have no character and that all look similar, the guys definitely saw a niche that needs to be filled.
Handmade sunglasses should be made of acetate, in limited quantities, and in any mass production and the vision, so it should be always something special. Tres Noir launched her first collection in the spring of 2006, which on car shows, tattoo events, music festivals and together diced kustom culture events sold. The reaction and the demand of the product were overwhelming. In the spring of 2007, they introduced their second collection and moved from their garage in their current headquarters to Anaheim, CA. With decorated faces some top. Bands, artists and scene – people Tres Noir has been a significant contributor in the sunglasses industry. Celebrity fans of the brand are artists like Green Days, Bela B, Beatsteaks, Jennifer Rostock, mad Marge and the Stonecutters, ADHD, Duane Peters and Corey Park, Doug Dorr, Keith Wesner Damian foul sound, Chivet, James Reed, Aaron Bell, Dave Sanchez, throw rag and the Aggrolites. Regularly they develop together with artists for the spring collection 2009 special limited editions such as the “Dave Sanchez” and “Duane Peters”. The series was designed by the famous and packedand with awards over tattoo artist “Dave Sanchez” from Gardena, CA, as well as by Duane Peters the skateboard legend from Los Angeles, CA.. Prenovost brothers do not understand as a fashion designer. It is very self understanding their customers. Rocker and rebel is man – even on weekdays not wearing suits – finally for a season and a lifetime. The brand is represented in the United States, international in Japan, Australia and across Europe. The European distribution via “Tres Noir Europe”, based in Hamburg.