XML interfaces enable the direct data exchange between hotel software and a connection between CultSwitch, the channel management system by Cultuzz, global distribution systems (GDS) Cultuzz digital media has now global distribution realized the four system (GDS) Amadeus, Sabre, Galileo and Worldspan and the Pegasus online distribution database (ODD). Thus Cultuzz offers the possibility, in all travel agencies worldwide, as well as thousands his hotel customers of partner sites can be booked to be. The new connection allows the hotels to their data from their hotel software (PMS) or any other system that is connected to CultSwitch, directly to transfer the DGs. All relevant distribution data such as room availability, prices,- and discounts, cancellation and payment terms, room descriptions and pictures, can be transmitted from the PMS of the hotels at CultSwitch. CultSwitch passes the data in fully automated processes to the distribution systems or causes a manual maintenance, for example, images. They have that Travel agencies in turn automatically get generated bookings in the PMS of the hotels. “At today’s diversity of online distribution channels, integrated technical solutions are the be-all and end-all of the hotel sales,” says Dr. Reinhard Vogel, Managing Director of Cultuzz digital media, and adds: “With the integration of CultSwitch in all major distribution channels we save our customers time-intensive care for extranets ensure rate parity and prevent overbooking”.
Combining CultSwitch with GDS and ODD, Cultuzz digital media continues to expand the possibilities of an efficient online sales for our clients. Currently, the most important booking portals such as HRS, booking, hotel.de, eBay and ehotel Tiscover and Wild-East at CultSwitch destination systems are connected apart from the GDS. Free online reservation system is also CultBooking, which makes available connected with CultSwitch the hotel’s website,. Cultuzz digital media GmbH was founded in 2000 by Dr. Reinhard Vogel in Berlin. Subsidiaries are in Europe, United States and Australia, as well as in India. The company is specialized in online marketing for hotels and tourism companies and is global market leader in the sale of hotel vouchers on eBay.