Monthly Archives: August 2011


most important, that metal cufflinks and watches as the combined color and shade. For example, the cuff of White gold is not necessarily suited to the steel strap watches, but the rhodium coating will blend perfectly with the steel. Tip 6. Recollect also about belt buckle. Here can share secret: widespread kit “Gold watch – steel belt buckle,” which itself often hurts the eyes to its inconsistency, perfectly harmonized combination of metal studs. For example, Cascade cufflinks with rhodium and gold by Philip Laurence (Switzerland) which are a sort of “tie” the two into one accessory kit.

Or another common stylistic error: light suit and shirt is rarely combined with bright black belt. In this case, we can prigasit this discrepancy cufflinks made of white metal with black enamel and semiprecious stones. For example, cuff links, black onyx Quadrille of Dalvey (Scotland). Tip 7. We recall some basic colors tie is a man.

Cuff links must in harmony with the tie. You can remember the classic rule of three colors, which suggests that more than three colors in one image link can only genius of style. Business etiquette in these three colors to add Only one color metal. For example: 1) white shirt, 2) a gray suit, black shoes, belt, and briefcase (it’s all different shades of one color), and 3) we are left with only one color on the cuff links and tie, and the color is due to the metal available hours and a buckle strap. Or if we have already included there are two metal (eg, different hours and belt buckle), the cuff should combine both metal, but for everything else we’re left with only two colors (eg white shirt, black tie and black suit). Tip 8. Young men (especially under 30 years) are usually very happy unusual cuff links (for example, in the form of animal figures or cufflinks in the form of a skull from Thompson (England)). If you are looking for cufflinks man for 45 years, who had not distinguished by extravagance in the choice of accessories and apparel, choose the classic (for example, rose gold cufflinks from Tateossian (England)). Tip 9. Incredibly important for online purchases. All cufflinks with crystals (whether diamonds or Swarovski stones just) look very festive. Even if the picture you see lights and glitter, then remember: live cufflinks are elegant. So if you are looking for cufflinks every day or very humble man, more limited dull stones and enamel. Tip 10. It often happens that a person’s status has already put forward their demands to the present. For example, the head of luxury to give better Cufflinks with real silver watch or cufflinks with mother of pearl from Tateossian (England). Tip 11. If you do not know the person who is going to give cuff links, or you just hard to make a choice, each manufacturer has universal models. These models are: polished stainless steel cufflinks, cufflinks with onyx or hematite square cufflink with pink gold, and many others. The main thing here: classicism of form and color of the stone or restrained enamel (black, gray or pearl).

Prefabricated Buildings – A Technological Breakthrough In Construction

Our world is growing rapidly. The fact that yesterday there was actual science fiction writers in the pages of science fiction, today become commonplace and we can not imagine how people could live without these earlier innovations. Probably everyone has heard about in history classes shock Komsomol construction projects, where new businesses and the city were built decades by extreme human suffering, and even at the cost of people's lives. It would seem that New technologies may be in construction? People engaged in this business for thousands of years and all there was simple: stone, brick, timber, clay, sand, cement … All it had to be connected to each other and the result is ready building, suitable for living or production.

Even the breakthrough of the last century in the construction industry involving the use of concrete, could not change the main quality of construction – namely, time erection of structures. Of course, compared to the decades of construction of the Pyramids in Egypt, the timing is much reduced, but still at a building went years. That time of construction, as well as low level of the Unification of construction were the main obstacle to progress in the construction industry. And just at the beginning of this century occurred in this industry is truly unique, revolutionary, technological breakthrough. And it happened thanks to technology, construction of buildings bystovozvodimyh (BVZ). Construction technology of prefabricated buildings is to use as a totally new building materials and use has become traditional, in their organic connection to get the best result. There are several types of structures are: – pre-fabricated modular buildings, when structures are composed of several separate modules – block-containers, which makes it possible to transport such a building and quickly collect them in a new place.

Usually, modules have no internal supports, which significantly increases the area of these buildings. In addition, the modules provide an opportunity to redesign the building to meet specific requirements. Such buildings are not distinguished by special architectural delights, their main purpose is to solve specific practical problems – pre-fabricated modular buildings are built directly on the site of pre-made on the manufacturer's design elements, such buildings are erected for longer than modular, they can not reschedule the course, but they have a much lower cost compared to the technology block-container – frame-panel prefabricated buildings – the hallmark of this type is that the foundation of the building is a metal skeleton. The frame of the building is a flat steel frame, rigidly fixed / hinged on concrete foundations and unfastening each other struts and metal purlin made up of special steel, more likely to use I-beams. Then this skeleton is sheathed sandwich panels made of sheet steel with plastic coating, as the roof decking or use metal roofing. Using the technology of prefabricated buildings can be constructed, industrial buildings, residential buildings, hangars, warehouses, shopping centers, sports and exhibition complexes, service stations and special-purpose facilities, office buildings and storage for agricultural purposes, shop for food production, and pig barns and much more.

Creative Director Advertising Creative Studio

Are there too Many competitors? And as self promote? Traditional methods? So long ago did not go along. Surrounding the validity of long dictates where to find happiness for the business. At the same time clear that the need to seek innovative solutions exclusively. Where do I get these innovative solutions? Who can offer? I can advise to turn to creative writers who have a lot of innovative ideas. Many entrepreneurs (if not most) have already gone this route, including your competitors, if you read this article. The competition, which in each market segment is growing exponentially, in turn, it creates a demand for creative solutions. Enough to create a competitive business and to enter the market – you need a clear position in the business ocean, reefs and rich undercurrents of business.

The best way to declare itself – a spectacular presentation, seemingly ordinary product or service non-standard way. Of course, it is worth noting is the fact that consumers have long been accustomed, and are tired of the banal to impose information. Steel need new methods, and they appeared. All creative ideas this unconventional presentation of traditional things. The question may arise – that is creativity? Creativity is the creation. Creating a new creative advertising ideas. The idea which forms the belief of the target audiences in the right flow.

The idea, which fits into the value of the target audiences and advertising customers. The idea, formulated by the images and the language accepted by the consumer and customer. Creative – is the embodiment of creative thinking in the traditional spheres of life, but in unconventional ways and in an unusual form that goes beyond the existing norms, rules, and sometimes propriety. Creative is a creative highlight of advertising. Creativity, invested in advertising, it is creative. The problem of creativity – to withdraw from banality. The main feature of creativity – the rejection of the prevailing views. Creative ideas is accompanied by increased attention from non-banal approach, conflict scandal. Creative aims to create a consumer product image, which permanently zasyadet in the minds of consumers, and will encourage them to make a purchase. It is worth noting that creativity is the creative growing brand in the brand. It is a creative approach designed to create or modify the consumer value system. Open your eyes or make the consumer look at ordinary things from the other side. With this in which he have not yet looked and not seen. Shift of values in the direction of the proposed product. Write a product’s value, to convince consumers of the need to purchase to make the consumer think about how he lived without it. Arouse the desire to possess this product or the product. I am sure that the consumer acquires skill, and most importantly – creative product submitted. Like this, in my opinion, should work creative advertising. Everybody knows that primary goal of advertising – to attract consumers, and only as a consequence of making a profit. Now take a look at the TV – that we’ll see? Trite, banal slogans, and the corresponding video. Personally, I’m bored faceless look at dogs in cars, golden sand beaches, sunsets, palm trees and snow-white smile the same girls in the same bikini with flat tummies from yogurt. Boredom. Need a blast brainstorming gap – call it as want. Creative will not give rise to a series of banal, boring and faceless. Search to unconventional moves, and they are many.