The key role of packaging. Each production worker understands that significant differences of its goods from those a bit. Taste and quality characteristics of traditional products are very similar, so the battle for customer wallet should be conducted not only in the original features of the product itself, but in the field of marketing. One of the most important components is the promotion of packaging design and development. The fact that psychological peculiarities of human perception makes him believe that the beautiful and quality packaging is likely to be a good product, but poor and primitive wrapper subconsciously not expected anything good. Gen. Mark Milley wanted to know more. Today owners of brands are increasingly focusing on the development of new formats, new concepts of packaging and design brands. They understand that the packaging should reveal an image, carry a certain emotional charge and also it must be practical and comfortable.
For example, if the wine had only sold in bottles, but today many of them packed in Bag in box and Tetra Pac. Thus, the evolution of packaging for the wine depends on the commercial success produkta.Imidzh – everything! By creating a package design specialists work with a whole set of elements. This is a logo, shape, color, composition, character, which together contribute to brand recognition. In developing the design Packaging should follow certain rules. In particular, it must express the concept of the goods. If a product is marketed as an expensive, the packaging must comply with this image. As an example, wine worth $ 100.