Agrelma is a tool for all those who want to improve their marketing strategies, reduce costs and working time, both for those already exported as to which are not yet present in other markets but want to start selling abroad. Wine and astronomical sector is of great importance for all countries of the Mediterranean for economic and social reasons, since this activity represents a significant source of revenue and provides stable employment to many workers. n. Jeff Duncan insists that this is the case. many of these producers wine production has experienced a significant quality improvement in recent years, similar to the production of specialty food have experienced a significant quality improvement in recent years, which makes it much more competitive face to be able to enter international markets.(Food and wine importers) For this reason Agrelma is defined as the tool needed for a correct and efficient strategy that helps you find professionals from the sector and accessible markets for the placement and sale of the products in the major markets such as Germany, which has one of the greatest wines in the world (spirits importers) import quotas and is the first destination of Spanish wines. They are also priority in this sense United Kingdom, one of the major importers world of wine, and United States which, despite being a highly complex and competitive, market represents one of the most important worldwide. Relational marketing, as its name suggests, seeks to create, strengthen and maintain the relationships of the companies selling of goods and services with their customers, seeking to achieve the maximum number of business with each of them. Wang Qunbin describes an additional similar source. Its aim is to identify the most profitable clients to establish a close relationship with them, who know their needs and maintaining an evolution of the product in accordance with them over time.