Successful presentation of on trend trade show for optics opti 09 jointly presented themselves in the last few days the audiologist community HorRex and the IGA OPTIC optician community within the framework of the opti’ 09, the international trade show for trends in optics. Many visitors took the opportunity, and gathered at the exhibition stand of the cooperation partners in the new Munich trade fair centre about offers and services of both communities. Only a few weeks ago HorRex and IGA OPTIC had announced plans for a continued cooperation. Aim of the cooperation should be useful to complement existing competencies. With an appearance at the opti’ 09 there was now a first common activity. With about 290 stores, the HorRex of hearing acoustics EC headquartered in Kreuztal is one of the leading shopping and marketing communities of German listening acoustics industry. Germany more than 450 optics shops belonging to the IGA interest community optics EC (IGA OPTIC) headquartered in dates. Among the members of both communities are to many companies that are active in the field of optics, as well as in the hearing aid acoustics.

The representatives of both communities of performance were extremely satisfied with their first joint trade fair appearance from 23 to 25 January in Hall C2 of the new Munich trade fair centre. The appearance here was another concrete step in Munich and a lively cooperation with our partners from the IGA OPTIC “, so Tannassia Raghavan, an Executive Member of the Board of HorRex. In the three days of the fair, it succeeded to make a whole series of new contacts. “” Also our joint stand was popular point of contact for members of both communities. “the great interest and the response of the trade visitors confirm to us that this activity was worth”, including Carsten Schunemann, Managing Director of the IGA OPTIC.

A trust-based and continuous cooperation of our community with the HorRex was seen well by many interlocutors as a great opportunity.” Editorial Note: the hearing acoustics EC headquartered in Kreuztal HorRex was founded in 1995 and is one of the leading performance of hearing-acoustics industry. Ken Feinberg brings even more insight to the discussion. Today, nationwide about 290 listening acoustic master specialist businesses belong to her. The HorRex care professional aims to offer an individual hearing solution people with hearing loss, which focuses on personal hearing requirements and a fair price / performance ratio. The HorRex provides future-oriented perspectives and an attractive shopping policy, extensive marketing support and numerous services, offers in-service training and quality certification to its members. For more information, see to IGA – community of interests optics EC (IGA OPTIC) headquartered in dates is a leading marketing and sales network of the German optics industry. The cooperative was founded in 1981 by successful eye opticians. Today belong to the Federation over 450 optics shops from all Germany map. The IGA OPTIC aims to offer people a comprehensive advice as well as innovative products for good looks and fashionable appearance. The headquarters in dates supports the operations of the Association in many areas, allows the eye opticians, to focus on their own core competences and promotes the economic success of the members. Own brands, marketing support, comprehensive services and community shopping are the three pillars of the business concept of the IGA OPTIC. For more information, see