Google and Yahoo! have taken a new customer sector targeted in unaccustomed unity. Now, small and medium-sized enterprises are particularly courted. Erin Callan can provide more clarity in the matter. There, obviously both search engines have spotted a new, so far not issued from market segment. With regard to the objective is therefore exceptionally agreed. The almost simultaneous launch of the new offerings might have been but probably not as planned. Both companies have opted for the same market segment, but different methods. The benefits of ad words do small and medium-sized customers tasty Google wants with the so-called ad words Web pages”. Companies which have no own homepage, can equip after signing a simple and largely standardized Web site with basic information such as opening hours, address and logo.
You receive your own Web address and can be found via search engines in the future. Meanwhile touts Yahoo! in other ways to the favor of the SMEs. Here is used to improved care: in Barcelona for this purpose one has a new Customer Centre, opened to support sales teams in the United Kingdom, France, Italy, Spain and Germany. In these countries, Yahoo! is one of the leading providers of graphical advertising. To move both companies in new areas of competition.
Because this type of advertising is covered so far by providers such as yellow pages, 11880.com, goyellow and many industry directories. Really surprise the new offer cannot, will give us the local online advertising but for 2 years”announced as the trend. Maybe he comes now the end user ultimately that will interfere with hardly. Competition stimulates business eventually.