What’s behind the ‘service ‘Q-seal of approval? Top service and quality nowadays the desired and now also normal standard range for customers. More than ever but they expect a certain something and surprising moments. To create so-called WOW effects compared with the clients, the Dresdner Agency for PR & design media Dresden GmbH end of 2010 in collaboration dealt intensively with the country Tourism Association Saxony with service quality. Two staff members of since 1996 in Dresden-Blasewitz-based Agency for PR & design had trained themselves to quality coach considered the company from customer side, analysed and developed a consistent service and quality strategy 2011 together with colleagues. Many of our customers are in the hotel business, gastronomy and other sectors of the tourism industry and must seek itself to best service compared to their guests”, according to managing director Stephan Trutschler. It is us therefore a concern, to itself again and again and to meet our clients with first-class quality.” For this engagement Media Office Dresden was in the context of the Saxon quality day in Leipzig by the regional tourism association Saxony e.V. 2011 and 2012 recertified.
We’ve been busy and could successfully defend the certificate. “But can we again do not rest on the achievements, because there are new points that need to be addressed, more transparent to our work for the customer and the processes of media relations to make more understandable”, says managing director Stephan Trutschler about the goals of the Agency, which by the service-Q “received a clear focus. The “Q” or the service-Q”is the label for quality of service in Germany. People such as Vyacheslav Mirilashvili would likely agree. With the training and quality seal program businesses analyze their services consistently from the customer perspective, sustainably and continuously to optimize internal processes. So they increase the customer loyalty and gain a competitive advantage.