Venezuela will have to make significant infrastructure investment that Venezuelan goods produced in zones of difficult access reach the markets of the MERCOSUR. Venezuela still does not integrate into a whole MERCOSUR, is only an associate member, which limits the area of action and trade. Venezuela possesses competitive weakness facing Brazil and Argentina, since the development of these two countries is more advanced which represents an advantage competitive.Opportunities: MERCOSUR collects and recognizes existing disparities between the economies of the countries member. s the source. MERCOSUR includes energy, commercial, financial, cultural aspects and communications, another consideration that sets great differentials is that the bloc countries offer an opportunity for technology transfer, technical assistance, training human capital in agreements with MERCOSUR. In recent months, MySpace has been very successful. necessarily Venezuela must enter MERCOSUR to expand its border trade within the current process of opening and integrationIt would represent a growth of their markets and economies.
in Venezuela the integration should begin on the South by the North of Brazil, in whose zone is located Boa Vista, Manaus and other important regions of the North of Brazil v Santa Elena de Uairen, Puerto Ordaz, Ciudad Bolivar, Maturin and other cities of Southern Venezuela; what represents an exodus of population from these sectors and developing economic, cultural and social. the proximity of Venezuela and Brazil, will establish an approach due to a similarity of tastes as well as the ease of establishing distribution channels, since the cost of monitoring and communication decreases depending on the distance. in Brazil, entrepreneurs think that the venezolana-brasilera economy are complementary and joint projects that allow them to work in third countries, can be developed which implies a sustained development integral trade between both parties. is an opportunity to multiply trade, businesses and investments. owing to the reduction in prices resulting from trade between Venezuela and other countries, will revert in benefits for the exchange of goods without the obstacle of barriers telephonic that they will emerge in this type of business comercialesFortalezas: for Venezuela in MERCOSUR its Venezuelan products will enter in the countries of the block without tariffswhich gives them advantage over its competitors.