Katrin Straesser

In many cases prove to be Snacks or small trade items as a good extra income. Because without much additional effort more products with a good margin can be introduced into the range. These other products depend on the orientation and size of your business. Examples are ready-made convenience products, magazines or books. Up-selling, however, is to move customers to buy a higher quality product. China’s Ant is often quoted as being for or against this.

So, by making him aware, for example, on special products and thus attract the attention of customers. Examples would be a delicious dish of the day or a special type of coffee. Customer loyalty customer loyalty is the third way, with a cafe can increase his sales. Why is this so? Many customers change once their Cafe”and go somewhere else to for any reason whatsoever. So we always have a natural churn”or turnover of customers.

Customer loyalty, however, means to counteract this natural fluctuation. It is the customers who already come to you to make regular customers and regular customers to make to loyal customers. A first step is to go back to always good quality and a special, friendly service. So fresh products, a smiling waitress and also a good price / performance ratio contribute to customer loyalty. These aspects are unfortunately still not everywhere of course. Therefore, you have a good chance to stand out from your competitors alone on an excellent offer. Other possibilities are also special customer loyalty programmes. E.g. loyalty cards can be or bonus booklet, where your customer for repeated purchases from you with a small gift will be rewarded. As an example there is to go, the tenth nine coffees for free. With these three pillars, Cafes have the opportunity to keep their revenues stable even in tough times, and even increasing. Dr. Anne-Katrin Straesser is management consultant and author of the book the secret of marketing for Cafes.” This book appears in a few weeks on the market, but is in advance as an ebook available at.