Monthly Archives: June 2013

Ecuadorian Government

It is essential to point out the wonderful management in the field of public relations and corporate communication that this Government has had. His strategy from the beginning has been no doubt anticipate the possible consequences of their decisions and cover all the spaces and audiences who may create inconveniences. One of the aspects most shocking of its communication strategy is his clear ability to integrate it in its entirety, in different mass media, its continuity and its persistence making your message stays in continuous presence. The last message is the one that tends to burn in the minds of the listeners. If the previous Presidents made a good governance within their Governments do not know accurately, now that apparently this is the only one that has generated radical changes that can be seen with the naked eye. Is we this a reality, or could bring to public relations as factor will determine its success? The truth is that yes there were changes and important actions in previous administrations. Then why not have had do as much significance as that this Government has made?, the answer lies in the difference has been made as to how to communicate their achievements and projects. We probably already are all tired of hearing extensive chains of Saturdays, or television releases at peak hours which speak of his excellent work. It should be noted then to public relations as the guilty of everything mentioned above, because once again is denoted with accuracy that they are able to destroy or build an image of a person or institution, and is not a theme to be astonished, because President Barack Obama owes almost most of his triumph to the image that was built on the basis of the change that preachedadded in addition to the good use of the media he made, especially of digital.


To generate is a code of bars of a product at a point of sale, it is managed more efficiently. This is due to that the system provides the tranquility that run more accurate processes of almost instantaneously. That is why that benefits not only affect the part of logistics, but also in the administration of the business. Once you have with the system implemented in the enterprise network and peripherals that requires the barcode system, point of sale becomes a place where running the sale, without the worry of not having the information of supply and demand for their products in store and without counting with the industriousness that involves the monitoring of the sales process. At the time that takes place, also speeds up the inventory, case history and billing, customer view also be benefited, not only by the effectiveness with which runs the sale.

Also, barcode system allows points of sale to offer electronic purses or additional customers through discount cards benefits. The benefits can be translated into discounts that can be converted into points for promotions or electronic money. These benefits make customers feel is part of the shop as a family in which in addition to find the product you are looking for, find a place as a preferential client, which, with certain promotions, will be awarded in their loyalty to the store. Discount cards will contain a bar code that will identify the customer. Your personal data, your usual shopping and the frequency with which assists the store will be known in the same way. In this way, besides that it will be easy to identify the customer, will be an average of sale of products requested. In other words, it will be possible to learn about fashion and the average of the products most requested by frequent customers with what is they will have more specific data of the supply and demand.