Monthly Archives: March 2013

Private Label

Start a business on the internet raises a series of questions to the new entrepreneur, related how, when, who, what, among other situations specific to a new system for many, though, the modality is not new at all, since internet business have several years to come is developing and of be being exploited by many people. The above refers to the way how to develop business on the internet, both from the commercial point of view of marketing, being his mode, virtual, also known as online business; When selling or producing; who sell and; especially, what to sell. On all these aspects have written and this article will do it especially on which sell. This last point is one that, with proper guidance, it becomes an easy process to start internet business, from the point of view of obtain and have products to sell in our business on the internet. In this sense it is important to have present that foreign products, marketed in traditional businesses, the majority of businesses of different nature, i.e. not produced by the same businesses that lead them to the consumer. For example, not all companies that sell vehicles, manufactured vehicles or all businesses that sell computers manufactured computers.

With the comparison made above, we can easily explain the easy part of obtain and have products or services to develop businesses in internet. While it is true, market own products has its own advantages and developing them is not something impossible for most new entrepreneurs of this mode of business, it is also true that it is not requirement to create products or services in order to have a business on the internet. Just as it is not requirement in traditional business to be producing what we sell. There is a mode known as resale right products or products with private label right. It is common to refer to them as PLR for its acronym in English of Private Label Rights, being this widespread modality in the English market.


When companies relied on a few strategic clients, their attention focused on strategic customer planning and customer value analysis. Even among the strategic plans developed in the study, there were considerable shortcomings, and most at the domestic level, which were not shared with the client. The strategic plans that involved the client in the development of the planning (and therefore the commitment of the plan), were not frequent. Only some companies reached this degree of sophistication and the majority of its customers responded positively to the planning process. The companies that had clear focus and distribution of resources for the key accounts, acted with clarity in the processes of planning, and the relationship with customers was more productive. Following the testimony of a key account Director: is important to the customer to see the benefit that represents for them our approach to key accounts, so we need to establish action plans that wherever possible with the client (source of the phase 4 benefits of planning of key accounts, the majority of companies concluded that the strategic plans for the key customer accounts were a great benefit for their organizations. The first benefit was that key account managers and the company in general, understand better customer, thus satisfying his need for a strategic link with the company.

Respondents commented that they believed knowing much about their key accounts, until the compilation of information from the strategic plan made it clear that they knew their customers was very superficial. The new vision of the client established guidelines and methodologies to implement business strategies. Is He identified the need to make new contacts, and settled comprehensive solutions for the customer. The participation of the client within the strategic planning is no doubt a benefit, since it reduces risks in planning and allows for safe and efficient deployment of resources. Although some customers are reluctant to contribute to the strategic planning of enterprises, the majority was willing to support the process.