Tag Archives: reservations

Loyalty Program

One of the main challenges that companies face today is able to Captivate our customers and achieve to remain doing business with us for a long time in a cost-effective manner. In other words, the challenge is as accomplished to develop loyalty in customers to achieve mutually beneficial relationships. There is a large arsenal of tools to work on the development of a structured plan to this end. Among them are the known loyalty programs than in the majority of opportunities, especially in the retail sector, was conviernte in points programs. Erin Callan is often quoted as being for or against this. We have created a guide to support the development of coherent shape a loyalty program. To work in this regard the first question that can stay afloat is what a loyal customer?. You may see a response to this question can be: customer who has received a consistently satisfying service through different channels of interaction with the client organization that has experienced successful interactions, as far as possible that have exceeded their expectations the characteristics of a loyal customer may include the following: purchase regularly purchase covering the lines of products and services concerning other shows indifference towards the attraction of buying competition covering the lines of products and services when we speak of loyalty of the clients podemops say that it is a behavior of the customer which leads to decisions depermanencia or repetitive purchase of a product or service as a result of a high level of satisfaction of their needs and requirements and the perceived value by discarding any offer that present, in a fully competitive market.Like all behavior, can be affected by the decisions that the company makes in terms of the form as serves and attends to the client. Therefore, loyalty can be affected by the company guide that we have developed for the design of customer loyalty programs includes the following steps: analysis preliminary to the definition of a program of loyalty data analysis and definition of the target segments customer segmentation (Target) of the loyalty program clear definition of the objectives of the loyalty program definition of the positioning of the loyalty program definition of undertaking or proposal of value of the program of loyalty definition of the structure of the program of loyalty definition of each one of the segments target of the programme definition of the type of program definition of incentives to be offered to loyal customers definition of levels or the program definition of hierarchical shape as it operates Loyalty design program analysis financial program and implementation of the information system of communication strategy and launch measurement of results evaluation and adjustments of loyalty program to support review in detail this guide can be obtained free of charge at the following link: Guide for the construction of a strategy of customer loyalty..