Hello, dear readers! In a previous article we talked about the importance of their brand. Now let's talk about how it moves. You have to "go to the people" and to make the brand interesting for everyone who comes into your target audience. Problem number 1 – to ensure its recognition. How can unleash your brand? Thinking through its "branded policy, it is important to remember one thing: the importance all that you do and all that you do not. All your actions affect the value and character of your brand. Everything – from how you introduce yourself on the phone and how to compose emails, and to how you behave when communicating with people live – is part of the message, which embodies your brand.
What you say and how to communicate to listeners understand your message very much. But no less important, and style. How relevant is the accepted standards of your e-mails? Do you speak briefly with the team and to the point? What about your business card – it's beautifully designed and decorated with bright logos? Do you know how important it is for a product attractive wrapper? Track the frequency of references to your behalf of the network. Knowing exactly how many pages are opened in the Internet, when you enter your name into a search engine, you get a clearer idea of how to promote your brand. How many times, becoming interested in this or that man, you turned to Google, to find out any information about him? Search by keyword.