Try to understand what it really is and what all advertisers are so worried about this area. How to write popular Internet encyclopedia, abbreviation btl appeared when the head of a major American companies simply blundered and forgot a few items in the list of advertising costs. And to somehow get out of position, he finished the remaining items under the final dash. And so, apparently, many considered this a sign of fate and chance have decided to allocate a separate group of advertising services. From that point on, all that then remains below the line (abbreviated in English just and turns – BTL-below the line) became a separate kind of advertising services.
And what in the end, it was under this feature? As if written in the textbooks, the btl include various types of sales promotion. In other words, for a certain sum, smart and talented people will develop a special program that will increase interest in the product, service or any event. This is the main goal, but with regard to means of btl, with the help of which will be achieved that same goal, everything is a little harder. In fact, if long, the big boss not missed a little, and very thoroughly. After all, if you believe the list of tools btl, it includes the promotion among the resellers and consumers, direct marketing, special events, guerrilla marketing, and even POS-materials. And to achieve this total spend a lot of different activities and events: trade conference promotions, viral marketing, exhibitions and trade fairs, corporate events and more. Despite the fact that in three letters – btl, hides a lot of clever words to sum up is still possible. Although all of these types of advertising and found below the line, they are important, not less than all the rest. And in some cases, the cost of btl is not necessary to write a feature, because, firstly, the costs are not always smaller than the others, and secondly it is actively working in the field of btl could be the key to success.