He added Chris Kuennen, CEO of Rosetta independent interactive agency, perhaps the behavior of many of these consumers do not accompany the economic recovery. Compared Kuennen the effect to a one-way membrane which allows the entry of something, but no output. In other words, not all will return to having a job when the recession ends and become less sensitive to the price of things. It adds that this consumer behavior, in general, hides some interesting dynamics that may be useful to marketers. In addition to assessing the marks to see if they will replace a product with one or whether to opt for a cheaper product, people are starting to modify their use of your time, James said. This means less spending and greater attention to home and family. An example of a company in line with this trend in their ads is Walmart, which goes beyond advertising to emphasize low prices. Now the company also wants to show how the savings can contribute positively to the consumer's life.
This is a particularly important emphasis at a time when the setbacks of the economy have led to a deficit of trust between citizens and businesses. Substitution of products and opt for cheaper ones, is not something that is happening everywhere, "said Eric Smith, responsible for overseeing product line Norelco razor and chief marketing officer of Philips Consumer Lifestyle. Consumers are opting for cheaper products and still maintaining the premium segment. In other words, it is the middle segment of the product which has been much more affected than the most expensive of the line, consumed by more affluent people or people who have come to the conclusion that selected activities, such as shaving, fits into one of these categories of products for which they are willing to pay more to take a little luxury or have guaranteed quality.