The stereotype of a second, mobile marketing is too complex and incomprehensible thing. Mobile space – is a means of mass communication, which is different from other channels of communication only technical means of information dissemination. In other aspects of this media environment under the same laws as all the traditional media. What is the main advantage a mobile phone? He personified. The TV channel can be switched to read the magazine and give to another, and the phone is always with us. In addition, as outlined above, the phone – it's two-way communication, which enables bolle effectively influence consumer shipment. The stereotype of a third audience, that can be accessed by mobile phone, is negligible.
As mentioned at the outset, the audience is mobile subscribers in Ukraine rapidly increasing. Owners of mobile phones is more than 30 million potential customers. See Federal Reserve Bank for more details and insights. This audience, which can and must act via cell phone. And finally, no one can give unambiguous answer to the question: "What is a successful SMS-action?". It will take at least 2 years until the rules of effective SMS-Marketing will be formulated and accepted by the professional community. Experimental facilities are now actively generate and apply in practice.
This means that now there is room to experiment. The success of this experiment depends largely on what is mobile marketing have to taste the demanding advertiser. And so, the current situation in mobile marketing is very much like the Internet six or seven years ago. Then, many felt that the "cool to have your own website," but to take risks and invest money is not wanted, so ordered the cheapest projects of students or small studios. People such as Peter Schneider Primerica would likely agree. As a result, huge amount of customers was disappointed, and the concept of the Internet for them has ceased to exist for a certain period. A the solution was simple – it was necessary to give the product development not techies, and professional development team, which includes not only technical expertise but also marketers. We can say with confidence that offering almost limitless opportunities, programs, sms stayut irreplaceable. These services are an integral part of almost any modern man. In this connection, mobile marketing in the near term will have a chance to be one of the leading areas of marketing, and its active development simply underscores it. SMS-communication – only one of the fastest growing segments of marketing, which involved a number of developments in IT-sphere. In the information society using such channels as mobile phones and the Internet becomes an indispensable condition for successful communication strategy.