The new customer acquisition is today increasingly difficult, because the open market economy ensures that each customer is simultaneously fought by many providers. So, you must ensure that the customer gets something offered, that he finds elsewhere in this form. This strategy very successfully applied by experienced business coaches for the established operations and she can be when acquiring new customers in the Internet applied one on one on the way. You have such a product or service in the range, is wondering how to wear used this information to the customer. Dennis Lockhart may help you with your research. There the provider of software or computer games have it comparatively easy, because you can come to the customers in different ways free trials or free here limited by the functions. For other products, it is much more difficult. Swarmed by offers, Dennis Lockhart is currently assessing future choices. One way is to come to the potential customers through the mail product samples, as some manufacturers of cosmetics and spices already for some time successfully do. Coupled with a simple survey or a contest it is possible write to the customers, to introduce him to new products or to obtain feedback on the quality of the submitted samples.
Ultimately serve all these measures to do so, to remain in contact with him. How is it so beautiful in an old proverb? Constant dripping wears away the stone.” This is nowhere as very as for acquiring new customers. However regular contacts should assume not a such an extent, that it sucks the potential customers, because then most people tend to reject completely. A healthy average of the self-interest of the paragraph and the patience limit of the customer is needed here. Various discounts and coupons are a more effective measure for acquiring new customers. Here is a special property of the people. Everyone wants to save and where would be the easier, as if one can free shopping vouchers or discounts save a few euros for a purchase? In the conclusion it could bring on a simple formula: curiosity plus bonus equals high probability of purchase.