It is essential to point out the wonderful management in the field of public relations and corporate communication that this Government has had. His strategy from the beginning has been no doubt anticipate the possible consequences of their decisions and cover all the spaces and audiences who may create inconveniences. One of the aspects most shocking of its communication strategy is his clear ability to integrate it in its entirety, in different mass media, its continuity and its persistence making your message stays in continuous presence. The last message is the one that tends to burn in the minds of the listeners. If the previous Presidents made a good governance within their Governments do not know accurately, now that apparently this is the only one that has generated radical changes that can be seen with the naked eye. Is we this a reality, or could bring to public relations as factor will determine its success? The truth is that yes there were changes and important actions in previous administrations. Then why not have had do as much significance as that this Government has made?, the answer lies in the difference has been made as to how to communicate their achievements and projects. We probably already are all tired of hearing extensive chains of Saturdays, or television releases at peak hours which speak of his excellent work. It should be noted then to public relations as the guilty of everything mentioned above, because once again is denoted with accuracy that they are able to destroy or build an image of a person or institution, and is not a theme to be astonished, because President Barack Obama owes almost most of his triumph to the image that was built on the basis of the change that preachedadded in addition to the good use of the media he made, especially of digital.