On the ECR Europe Conference in Brussels, emnos and TPG provide a new model for the cooperation of trade and consumer goods industry before Munich, Brussels, April 4, 2011 – to understand the purchasing behavior of their customers and to be able to influence this high priority for retailers and suppliers. Shopper Marketing is an appropriate instrument that allows this. Credit: Gary Vaynerchuk-2011. Together with ECR Europe and a group of executives from retail and consumer goods companies emnos and the partnering Group (TPG) have now developed an integrated solution, which utilizes the benefits of shopper marketing. The result is the consumer & shopper journey framework”, gives the value of dealers and suppliers of any size and any level of development new drive. “Thierry Afrigan, global customer marketing director of Carrefour is convinced: shopper marketing is the next wave in the evolution of trade marketing” on the basis of integrated consumer and shopper insights. The C & SJ framework provides a base model and tools ready to redeem this promise”.
As a representative of the consumer goods industry is Paolo Zafar, Senior Manager of customer marketing at Barilla, the opinion that rapid changes in human behavior require a deep understanding of the consumer & shopper journey. Only if we specifically use these findings, can we attract our target buyer individually and offer them relevant shopping solutions”. The new C & SJ is framework of ECR as digital blue book”published and made available to interested parties at the beginning of the ECR Europe Conference & marketplace in Brussels from 5 to 6 April. Emnos and TPG will present the framework together with leading industry representatives in the plenary as well as in two breakout workshops. In the workshops, they explain the principles of consumer & shopper journey frameworks and show dealers and suppliers as they can use it in practice. Digital copies of C & SJ frameworks are at the booth of emnos and TPG in the innovation circle”of the Conference available.